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Unilever Strategy Brand Persil

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... portfolio of high-quality brands (Unilever, 2001). These brands are those local and global and many of them incorporate the company and also very challenging (Unilever, 2001). Unilever remains very passionate about creating and working to maintain a very successful business in China (Unilever, Every day over 150 million people choose a Unilever brand and all of these brands have earned a reputation that is strong capabilities when it comes to productivity and research for new brands and products (Unilever, 2001). that consumers rights are protected, and that the reputation of the company and the Unilever brand as well are both ...



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Sources list for UNILEVER STRATEGY BRAND PERSIL:

Unilever. "Brands." 2003. Retrieved October 21, 2003. URL: <http://www.unilever.com/brands/>
Multiple Branding Strategy at Unilever

Unilever. "Home and Personal Care." 2003. Retrieved October 21, 2003. URL: <http://www.unilever.com/brands/hpc/>
Multiple Branding Strategy at Unilever

Unilever. "Omo." 2003. Retrieved October 21, 2003. URL: <http://www.unilever.com/brands/hpc/omo.asp?>
Multiple Branding Strategy at Unilever

Unilever. Unilever Annual Report & Accounts and Form 20-F 2002. 2002. Retrieved October 21, 2003. URL: <http://www.unilever.com/Images/3_8325.pdf>
Multiple Branding Strategy at Unilever

Wentz, L. 1993, 'Unilever brands alive and kicking chairman assures,' Brandweek, vol. 64, pp. 39.
Internationalization of Branding

 

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