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Sources list for NESTLE MARKETING STRATEGY:

Akhter, Syed H. "Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestle and the Infant Formula Controversy." Journal of International Business Studies. September 22 1994.
The Nestle Baby Formula Controversy

Hill, Charles W. L.. Cases in Strategic Management. Fifth edition. "Nestle Global Strategy." New York: Houghton Mifflin Co; 2002.
Wal-Mart Case Study

Hill, Charles W. L.. Cases in Strategic Management. Fifth edition. "Nestle Global Strategy." New York: Houghton Mifflin Co; 2002.
Nestlé Group Case Study

Group Figures 2003 - 1999 Charts, (2005), [Online], Available: http://www.ir.nestle.com/Nestle_Overview/Key_Figures /Group_Figures/2003-1999+Charts/2003-1999+Charts.htm Group Figures 2003 - 1999 Charts, (2005), [Online], Available: http://www.ir.nestle.com/Nestle_Overview/Key_Figures /Group_Figures/2003-1999+Charts/2003-1999+Charts.htm [29/03/05].
Nestle Company

Group Figures 2003 - 2002 Totals, (2005), [Online], Available: http://www.ir.nestle.com/Nestle_Overview/Key_Figures /Group_Figures/2003-2002+Totals/2003-2002+Totals.htm Group Figures 2003 - 2002 Totals, (2005), [Online], Available: http://www.ir.nestle.com/Nestle_Overview/Key_Figures /Group_Figures/2003-2002+Totals/2003-2002+Totals.htm [29/03/05].
Nestle Company

 

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