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Sources list for UNILEVER'S MARKETING STRATEGY:

Unilever. Unilever Annual Report & Accounts and Form 20-F 2002. 2002. Retrieved October 21, 2003. URL: <http://www.unilever.com/Images/3_8325.pdf>
Multiple Branding Strategy at Unilever

UBS. "Personal Investment Strategy: Which Strategy is the Right One for Me?" April 24, 2005. . UBS. "Personal Investment Strategy: Which Strategy is the Right One for Me?" April 24, 2005. <http://www.ubs.com/1/e/ubs_ch/wealth_mg mt_ch/risk_again/personal_strategy.html>.
Stock Market Investment Strategy

Rothschild, William. "Avoid the Mismatch Between Strategy and Strategy Leaders." Journal of Business Strategy 14 (1) Jan.-Feb. 1993: 37-42. InfoTrac OneFile. Apollo Group. University of Phoenix, Phoenix, AZ. November 22, 2004 <http://80-infotrac.galegroup
Welcome to Camp Coover

Michael Porter: what is strategy? (Competitive strategy analysis). 2002. Thinkers.
Competitive Strategy

Benjamin Gomes-Casseres, "Do You Really Have an Alliance Strategy?" Strategy & Leadership, v26:4 Sep-Oct 1998, 6-11
Symantec

 

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